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If you live in a region with less hills and like to ride fast, choose aero over light weight. For many riders a mix aero and light weight is ideal.

Keep the rim braking surface clean, remove flint / grit from brake blocks, particularly after wet rides.

Keeping wheels clean and running true will help them perform to their best. Make sure tyre pressures are kept at manufacturer recommended levels. Fitting lighter tyres and inner tubes can be a budget way to increase performance from a wheelset.

Usually yes, imperfections can be trued out using a spoke key tool – get a mechanic to true them if you are unsure. More serious damage to the rim can be too bad to straighten out.

Yes! Lots of data and studies suggest that when riding faster than 32 kph, aero wheels have a more substantial effect. If you mainly ride at speeds less than 32 kph, then lighter or more comfortable wheels could be a more worthwhile alternative.

Watch out for anything in the road which could cause damage to your wheels. Avoiding holes, rough patches, grates and traffic debris can also prevent damage to your bike and yourself. However! Always check traffic around you iif you are pulling out to avoid something. Using slightly lower tyre pressures on rougher roads and gravel tracks can help smooth the pathway for your wheels and give them (and you) an easier ride.

Stick to recommended tyre pressures and avoid speeding up the wearing process by skidding and regularly loosing grip (although it can be fun...). Nice smooth roads tend to wear road tyres less

Yes, either use with an inner tube, or there are tubeless conversion kits available, they work better on some rims than others. The best option with tubeless tyres is to use tubeless ready rims.

Because tyres have flexible side walls, it is possible to use wider tyres on narrower rims. However using 2.8” tyres on a narrow rim, for example, would result in a lightbulb shaped tyre which would negatively affect cornering and the feel of the tyre. It is best broadly speaking, to stick to manufacturers recommended guidelines to get the best performance. If you are planning on using wider tyres, also make sure they will fit your frameset before purchasing.