Assos

Assos was the pioneer brand that invented the first Lycra short back in 1976. This invention turned out to be most important innovation in the development of specialist cycling clothing and every modern cyclist owes a debt of gratitude to Assos. That innovative, pioneering spirit has continued to this day and distinguishes Assos as the leading brand for cycling clothing which provides comfort, muscle support, low eight, anatomical cut and even wind-cheating aerodynamics. Made in Europe. Designed and tested in the excellently named Assos Competence Centre in Switzerland.